It is India's first and only paint made from cow dung.
It was developed by Khadi and Village Industries Commission (KVIC).
It is inspired from the age-old Indian tradition of coating the walls and floor of the houses with cow dung.
It conforms to BIS standards.
Available in two forms - distemper paint and plastic emulsion paint.
The paint is washable, waterproof, and durable and dries quickly in just 4 hours.